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Solution:
In perfect competition, there are several characteristics or conditions, including a large number of firms, perfect mobility of factors of production, freedom of entry and exit, perfect knowledge or information, and homogenous products.
However, informative advertising is not a condition of perfect competition.
In a perfectly competitive market, products are homogenous, and firms cannot differentiate their products from those of their competitors.
Therefore, there is no need for informative advertising.
In fact, advertising can create brand loyalty and product differentiation, which can lead to imperfect competition.
Therefore, option (c) is not a condition of perfect competition.
Correct option is (c)